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FEATURE - India becomes R&D hot spot as
high-tech firms cut costs |
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Tue, Jul 21 05:39 AM |
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At Microsoft's research centre in a leafy lane in India's
tech capital, a new generation of researchers are being groomed half a
world away from the software giant's sprawling headquarters in Seattle. |
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Complete with beanbags and coffee served in steel
tumblers, the centre is helping change the perception that India is no
place for top-end research and development. |
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Staffed with about 60 full-time
researchers, many of them Indians with PhDs from top universities in the
United States, the centre is at the cutting edge of Microsoft's R&D. It
covers seven areas of research including mobility and cryptography. |
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Its success, including developing a
popular tool for Microsoft's new search engine Bing, underscores the
potential of R&D in India at a time when cost-conscious firms are keen
to offshore to save money by using talented researchers abroad. |
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Showing off the Bing tool which
enables searches for locations with incomplete or even incorrect
addresses, B. Ashok, a director of a research unit at the centre, said
the innovation would never have taken root if the R&D had been done in
the United States. |
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"It was completely inspired by the
Indian environment, but is applicable worldwide," he said. |
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While India might seem like a natural
location to expand offshoring into R&D, it is hampered by some serious
structural problems that range from not enough home grown researchers to
a lack of government support. |
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India produces about 300,000 computer
science graduates a year. Yet it produces only about 100 computer
science PhDs, a small fraction of the 1,500-2,000 that get awarded in
the United States, or China, every year. |
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"Students here are not exposed to
research from an early age, faculties are not exposed to research and
there's no career path for innovation because there's a lot of pressure
to get a 'real' job," said Vidya Natampally, head of strategy at the
Microsoft India Research Centre. |
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With few government incentives and an
education system that emphasises rote learning, India lacks the kind of
environment found in say, Silicon Valley, where universities, venture
capitalists and startups encourage innovation. |
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"China has a policy in place for R&D;
we don't," Natampally said, adding that India could move up the value
chain faster if even a small percentage of its engineering graduates
went into research. |
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The small numbers of PhDs and the lack
of government incentives for India's fledgling R&D sector are blunting
the country's edge, analysts warn. |
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COMPETITION |
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Rival China has already pulled ahead
with more than 1,100 R&D centres compared to less than 800 in India,
despite lingering concerns about rule of law and intellectual property
rights. |
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Aside from providing funding to
encourage students to complete their PhDs, China also offers fiscal
incentives such as tax breaks for R&D centres and special economic zones
provide infrastructure for hi-tech and R&D industries. |
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India is also losing out in the patent
stakes. In 2006-2007, just 7,000 patents were granted in this country of
1.1 billion people, compared to nearly 160,000 in the United States. |
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"We're nowhere near the U.S. or even
Israel when it comes to innovations," said Praveen Bhadada at
consultancy Zinnov, which estimates the R&D sector in India is worth
about $9.2 billion. |
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"Our costs are low and our talent pool
is ahead of China, Russia and Ukraine, but China gives specific
incentives, and produces way more PhDs than we do." |
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India is cheaper than China for R&D,
those in the industry in Bangalore said. But salaries in India have been
rising by about 15 percent every year and may soon reach parity with
China. R&D centre costs in Shanghai are currently just 10-15 percent
higher than in India. |
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BEYOND CODING |
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Microsoft and other firms have been
working around the government's indifference. |
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Cisco, IBM, Intel, Nokia, Ericsson and
Suzuki Motor have all gone beyond low-end coding and tweaking products
for the local market, with hefty investments and recruitment. |
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Their success shows India's potential
if the government starts supporting such ventures and building high-tech
parks and incubators. |
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"If Paris asks for some work, it's not
because they think it's cheaper but because they want inputs from
India," said Jean Philippe, chief designer of the Renault India Studio,
which competes with the French carmakers' five other global studios. |
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Texas Instruments and San Jose-based
Cadence Design were among the first to set up R&D in India in the
mid-80s, drawn by the legions of English-speaking software engineers who
could be hired at about 20 percent of the cost of engineers in the
United States. |
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The opening of the economy in the
early 90's and the establishment of the software services industry drew
more foreign firms looking to cut costs and tap emerging markets. |
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"From when a few companies offshored
non-critical design work, we have seen India emerge as a preferred
destination for design and development of chip, board and embedded
software," said Jaswinder Ahuja, managing director of Cadence India. |
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Firms first focused on the 'D' in R&D,
but research has grown in importance in recent years, and many of the
facilities in India are now the largest outside their home base. |
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Half of Cisco's core R&D work,
including innovations in WiMAX and optical networks, and about 40
percent of SAP's ideas for processes and product development come from
India. |
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"The Indian units are more tuned to
the needs of customers in emerging markets. Besides, Bangalore is only a
5-hour flight away from three strategic regions: Southeast Asia, east
Asia and the Middle East," said Aravind Sitaraman, vice president at
Cisco. |
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IBM's India Research Labs do a "fair
share of patenting", helping swell the parent's record numbers every
year, said director Guruduth Banavar in Bangalore. |
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Its new $100 million-mobile
communications research, Mobile Web, is the first time a big project has
been driven from outside the United States, he said. |
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"For a research lab it's the best
environment to be in: you can see the problems and the opportunities,"
said Banavar, who was previously at IBM's lab in Boston and has, like
several of his peers, returned to India to oversee operations here. |
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