— PHOTO: V. SUDERSHAN

TARGETING Youth: Masaru Tamagawa (right), Managing Director, Sony India, launches the wire-free, all-in-one Walkman W series MP3 player in New Delhi on Tuesday.

NEW DELHI: Sony India on Tuesday said it planned to become the biggest player in the Indian MP3 market by capturing 30 per cent market share by 2010.

The company also launched innovative wireless MP3 player, NWZ-W202, mainly targeted at the young generation.

“We aim to achieve a market share of 30 per cent in the estimated 9-lakh units in the Indian MP3 market. To achieve this, we will keep launching more innovative products and expand our sales network. We are also planning an aggressive strategy for the purpose,” Sony India Managing Director Masaru Tamagawa said at a press conference here.

Sony India plans to sell 1.8 lakh MP3 units by year 2010, while its sales last year stood at around 85,000 units. It now enjoys 20 per cent share in the Indian MP3 market.

Stating that the company would be increasing its retail presence to 3,000 outlets, including company-owned centres, multi-brand stores and modern retail chains, Mr. Tamagawa said: “Our products are present in around 1,000 outlets across the country which include Sony centres, multi-brand stores and other modern retail”.

He also said that Sony India had increased its marketing expenditure to Rs. 10 crore for 2009 for executing promotional initiatives, including print and TV commercials and other online and outdoor activities.